What’s bigger than Valentine’s Day, more exciting than St. Patty’s, and more profitable than New Years? No; not Mother’s Day. Not Easter, either. It’s T-Shirt Day! We call it our “Christmas in the summer”. It’s the second most profitable event behind the winter holidays and should be very high on your priority list. In order to really take advantage and reap the benefits of such a highly-publicized event, check out the list below for some pointers:
Shout it from the Mountain Tops
Get the word on the street. Utilize your social media channels, mailing lists, and even word of mouth to call proper attention to this money-making event. Share Spreadshirt’s T-Shirt Facts , create a survey or raffle, and increase the hype. The annual deal of 15% off every single t-shirt Spreadshirt sells is a primetime opportunity for your fans and customers to buy a few of their favorite tees at a great price.
Get Those Shops in Order!
This is no time to be slacking on Shop maintenance. We are constantly making product, color, and size updates, so having your shop up to date in time for the T-Shirt Day rush is imperative. You don’t want your customer coming to your Shop in droves to buy your latest designs on products or colors that are no longer available! That’s a lost opportunity—and worse—a lost sale. Go through the latest in product news in your Shop Partner Newsletter and in the User Area and get your Shop right. Adding some of the brighter and bolder colors of summer to your product offerings couldn’t hurt either!
Be Seasonally Aware
You don’t wear an ugly Christmas sweater to the beach, just like you wouldn’t be sporting flip flops and a tank top in a snowstorm. The same premise goes for the designs you’ll want to have in your Shop for T-Shirt Day buyers to choose from. Think palm trees, ice cream, Fourth of July. If you want to go in a different direction, find designs to help buyers express themselves. You can also search the Marketplace for areas you think could use some better, more creative designs and try to fill that niche. Give your customers what they’re looking for and you’ll see it in your sales.
Follow these tips for a good mix of marketing communication, product accuracy, and design selection and you’re sure to see a nice uptick in your sales this June. And hey, as a side note, this advice can be followed year-round. With some minor upkeep in your Shop revolving around products and design selection, you’ll always be prepared for maximizing your profits the whole year through.
Do you have some other tips or tricks that you have used to in previous years to maximize your T-Shirt Day (or other holiday) profits? What goes around comes around. Lend your fellow Shop Partners a word of advice and you’re sure to receive some in kind. Have a great and profitable T-Shirt Day, everyone!
The post Tips and Tricks for a Successful T-Shirt Day appeared first on The US Spreadshirt Blog.